The Zootown Music Festival 2026 just wrapped up two days of sold-out performances at the Missoula Fairgrounds (June 19-20) featuring The Lumineers, The Chicks, Rainbow Kitten Surprise, and The Head and the Heart, drawing an estimated 15,000 music fans to one of Montana's largest outdoor concerts of the summer.

Local businesses reported a major mid-June revenue surge as festival-goers packed restaurants, breweries, and hotels throughout the weekend. The economic impact is estimated at over $3 million, making this one of Missoula's most lucrative events of 2026.

The Lineup That Packed the Fairgrounds

Friday, June 19 - Trailhead Stage

• The Lumineers (9:00 PM)

• Rainbow Kitten Surprise (7:00 PM)

• The Head and the Heart (5:30 PM)

• Joy Oladokun (4:20 PM)

• North Fork Crossing (3:15 PM)

• Samantha McKaige (2:10 PM)

Saturday, June 20 - Trailhead Stage

• The Chicks (9:00 PM)

• Tedeschi Trucks Band (6:50 PM)

• Trampled by Turtles (5:20 PM)

• Michael Marcagi (4:00 PM)

• Alec Shaw (2:55 PM)

• Off in the Woods (2:00 PM)

The Lumineers delivered an unforgettable Friday night set with hits from "Ho Hey" to "Stubborn Love," while Rainbow Kitten Surprise brought indie-rock energy that had the crowd singing every word. Saturday's headliner The Chicks closed out the festival with a powerhouse performance, while Tedeschi Trucks Band's blues-rock set and Trampled by Turtles' high-energy folk showcased the festival's diverse lineup.

Missoula Businesses See Major Weekend Boost

The Missoula Fairgrounds transformed into Montana's premier music destination. The Rhino, Kettlehouse Northside, and Imagine Nation Brewing all reported record weekend sales. Hotels were fully booked within a 20-mile radius, with many festival-goers coming from Seattle, Portland, and Boise.

By the numbers:

• 15,000+ total attendees over two days

• $3.2 million estimated economic impact

• 200+ local vendors and food trucks participated

• Zero major incidents (MPD praised festival security and crowd behavior)

The festival featured the Trailhead Stage at the Missoula Fairgrounds with VIP areas offering shaded pavilions, exclusive bars, and premium viewing.

🎸 Star power: The Chicks closed Saturday night with hits spanning their entire career

🎵 Blues-rock brilliance: Tedeschi Trucks Band's set was a festival highlight

🍺 Beer garden stats: 12 Montana breweries poured over 8,000 pints across the weekend

🌱 Sustainability win: Festival composted 17,500 pounds of waste, keeping it out of landfills

📅 Save the date: Zootown Music Festival 2027 dates TBA (announcements expected this fall)